The #1 Reason Your Offers Aren’t Sticking (Linchpin Fix)

12/08/2025 23 min Episodio 90
The #1 Reason Your Offers Aren’t Sticking (Linchpin Fix)

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Episode Synopsis


Most B2B SaaS companies scatter their marketing across multiple offers and still struggle to convert cold traffic into customers. Kevin Barber reveals Russell Brunson's linchpin framework and shows you how to identify the one core offer that should anchor your entire marketing engine.