Kevin Barber reveals why most calls to action are conversion killers and how the "glass door" principle can transform your website's performance overnight.You'll discover:Why "Get a Demo" is sabotaging your lead generation (and what to say instead)The glass door metaphor that makes CTAs irresistibleKevin's shopping mall test for identifying weak calls-to-actionHow to avoid accidental clickbait that damages your brandThe two fatal CTA flawsReal examples included: From BMW's "Ultimate Driving Experience" to Tony Robbins' meeting power, Kevin breaks down exactly what makes prospects click versus scroll past.Perfect for anyone tired of low conversion rates despite decent traffic numbers. Sometimes the smallest copy changes create the biggest results.Bonus: Kevin teases a CTA-fixing AI tool coming to Lean Labs' free resources!

Ver todos los episodios