ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Search Is Dying: Are You Ready For What's Next?"
Episode Synopsis
Is traditional search dying? Zero-click searches dominate over 57% of Google queries and more people are searching on Reddit and TikTok than ever... so what do we do? Kevin Barber reveals why B2B SaaS companies can't rely on SEO anymore, what types of content actually still work today, and the strategic pivot that will help your business thrive in this AI-first world.
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