In this episode, Jess shares the common themes that came up in her strategy meetings with clients.

There is no right or wrong way to do your website, just start and learn from the experience.
Share the origin story of your business and connect with your audience through your content.
Go beyond listing products or services and dive deeper into the problems you solve and the benefits of working with you.
Customize contact forms to make it easier for people to reach out and provide the necessary information.
Pay attention to design issues, such as readability and accessibility, to ensure a positive user experience.
Consider your target audience's preferences and needs when making design choices and providing content.

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