Listen "Make your services irresistible on your website"
Episode Synopsis
In this episode, Jess discusses the importance of core offerings on a website's homepage to captivate the target audience.
Takeaways
Include core offerings on the homepage to captivate the target audience.
Tailor core offerings to meet the needs of the primary target market.
Use case studies and testimonials to provide proof and authority.
Include passion projects on the homepage to showcase creativity.
Optimize navigation to guide visitors effectively.
Chapters
00:00 Introduction and Background
01:30 The Importance of Core Offerings
04:11 Tailoring Core Offerings
05:08 Showcasing Core Offerings
06:04 Including Passion Projects
08:26 Defining Core Genius
10:44 Optimizing Navigation
Takeaways
Include core offerings on the homepage to captivate the target audience.
Tailor core offerings to meet the needs of the primary target market.
Use case studies and testimonials to provide proof and authority.
Include passion projects on the homepage to showcase creativity.
Optimize navigation to guide visitors effectively.
Chapters
00:00 Introduction and Background
01:30 The Importance of Core Offerings
04:11 Tailoring Core Offerings
05:08 Showcasing Core Offerings
06:04 Including Passion Projects
08:26 Defining Core Genius
10:44 Optimizing Navigation
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.