Why do some wellness concepts thrive for decades while others fade within a year?It's not the brand. It's not the bling facilities. It's not even the talent.There's a deeper model at play, and today, I'm breaking it down.After 20+ years in wellness and hospitality, I've seen both sides of the story:-- the simple concepts that endure, and -- the beautiful ones that collapse despite having everything "right."I used to think the failures were due to the market or the owners. But the truth is, they all shared one thing: 👉🏽 they built from the tip of the iceberg.They focused on what's visible:👉🏽 the facilities, the trends, the "next big thing" Instead of the foundation that actually moves everything.That realisation led me to create the ESSENCE model.The framework behind every lasting wellness legacy.It's built around 4 key phases:Plan, Implement, Iterate, and GrowAnd was inspired by Eric Ries's Lean Startup methodology, which teaches that lasting success doesn't come from getting it "right" the first time.It comes from testing, refining, and evolving continuously.The ESSENCE model applies that same thinking to wellness.You start with clarity and purpose, bring your vision to life with the right system and people, refine through feedback and iteration, and only then scale what truly works.In today’s episode you’ll learn:1.The Wellness Value Iceberg - why the visible layer (treatments, tech, trends) melts fast, and where the real power lies.2.The ESSENCE Model - the 7 stages that help you move from ideas to enduring impact.3.The Emotional Cycle of Change - the hidden curve every successful wellness leader must go through to reach lasting transformation.By the end of the episode, you'll know how to stop chasing the next "big thing" and start building a wellness legacy that stands the test of time, one rooted in purpose, process, and people who believe in your way of doing wellness.

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