In this episode, Jess discusses the misconception that SEO is dead and emphasizes the importance of creating the best user experience possible for your target audience. She explains that while there are many different platforms businesses can exist on, it is vital to be on at least one platform that is applicable to your business.
She also highlights the significance of top-of-funnel content on social media and middle/bottom-of-funnel content on your website.Takeaways

SEO is not dead, but it is important to focus on creating the best user experience for your target audience.
Being present on at least one social media platform that is relevant to your business is crucial for visibility and existence.
Select one social media platform where most of your target audience hangs out and cross-post content onto all platforms.
Top-of-funnel content should be shared on social media, while middle/bottom-of-funnel content should be on your website.

Ver todos los episodios