At the time of this recording, in 2019 alone, Reflection Music Group overall had put on 200 songs and had amassed 80 million streams, but this didn’t happen overnight. Doc shares some of the insights on how they launched (in 2009) and run Reflection Music Group, which has five artists.
He explains the concept behind Amplify, which helps veteran artists continue to expand their platform through distribution and marketing, touching forty to fifty careers (including RMG light which is a selective paid for service).
Doc explains why he says “I never saw myself as a businessman.” He shares some of the real lessons learned around business plans, budgeting, timeliness, etc.. As an example, for Redemption, they had a budget of only $500 to market.

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