In this conversation, Athena Captain and Jada Haycraft discuss the importance of leveraging past relationships and nurturing connections to drive business growth, especially in challenging market conditions. They emphasize the need for a strong database, the value of authenticity in relationships, and practical strategies for re-engaging with past clients. Brandon Baca, a seasoned real estate professional, shares insights on how to maintain and nurture relationships over time, highlighting the long-term benefits of a well-managed database. The discussion also touches on the cost-effectiveness of retaining existing clients compared to acquiring new ones, and the significance of referrals in business.To access the resources and links discussed in this episode: https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecretsChapters00:00 Leveraging Past Relationships for Business Growth06:49 The Importance of Relationship Building in Real Estate13:14 Nurturing Relationships Over Time18:28 Authenticity in Marketing and Communication23:32 The Blind Spot of Business Owners25:45 Building a Strategic Database27:54 Navigating Market Challenges30:58 The Importance of Nurturing Relationships32:56 Reconnecting for Unexpected Opportunities37:52 Authenticity as Currency in Business39:19 The Cost of Customer Acquisition vs. Retention41:51 Practical Tips for Re-engagement

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