Today on RealTrending, Tracey Velt sits down with Rory Golod, President of Growth and Communications at Compass, to discuss their lawsuit against Zillow and what Compass is doing to reshape the agent and consumer experience in real estate.

Rory unpacks the motivations behind the lawsuit and also shares Compass’s three-pronged marketing strategy. He also talks about how agent feedback drives tech development across platforms like Compass One and their other AI integrations.



Here’s a glimpse of what you’ll learn:



Why Compass is taking a stand against Zillow’s marketing policies




How pre-marketing creates demand and higher sale prices




Compass’s agent-first tech development model




Why consumer value is the key to brokerage profitability




How AI is accelerating innovation and agent efficiency




The secret to high agent adoption of brokerage tools




Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Rory Golod | LinkedIn

Compass Real Estate

Brooklee Han on the Compass lawsuit against Zillow | HousingWire


The juiciest details in Compass's lawsuit against Zillow | HousingWire


⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.
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