Maximizing a Front-Page Story - Kate Cronin, Moderna

PR's Top Pros Talk
07/06/2022 11 min

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Episode Synopsis

How can brands get the most out of a front-page story opportunity? Kate Cronin, Chief Brand Officer at Moderna, highlights the value of educating reporters and spokespeople and mistakes to avoid. Kate also shares how her team manages the spread of false narratives by building trust and understanding with reporters.
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