Integrating Celebrities & Influencers into Brand Campaigns - Ali Taekman, Partner, BPCM

PR's Top Pros Talk
13/09/2021 9 min

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Episode Synopsis

Ali Taekman, Partner, BPCM, discusses how brands can effectively integrate celebrities and influencers into their media campaigns. She emphasizes the importance of using both celebrities and influencers to achieve different levels of impact. Ali also shares insights into the agency’s heavy focus on sustainability.

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