In today’s episode, we’re talking about how clients are starting to use tools like ChatGPT to look for therapists. Not instead of Google, but alongside it. And that changes how we think about visibility, websites, and how we talk about our work online.This is not about becoming “techy” or learning a new platform from scratch. It’s about something much simpler: making sure the way you describe your work online is clear, recognisable, and easy for both humans and AI search tools to understand.We explore:Why some therapists are already being recommended by ChatGPTHow AI-based searching is different from traditional Google searchWhat information AI tools are pulling from (it’s not just your website)The surprising importance of using client-friendly language, not clinical jargonHow directory profiles, Google Business listings, and service pages work together to support visibilityA gentle way to start making updates without burning out or re-doing your whole websiteI also share a few quick reflection prompts you can use right away:What would a client in your niche actually type if they were asking ChatGPT for help?Does your online presence reflect the way real clients describe their struggles?If someone searched your name in ChatGPT today, what might come up?The aim of this conversation is not to pressure you into marketing harder. It’s to give you clarity and confidence in how you show up online, so that the clients who need you can find you more easily. Even as search habits evolve.A calm, steady approach works here. No rushing. No “rebranding”. Just gentle clarity.https://www.prosperinprivatepractice.com/

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