In this episode, I’m joined by Emma Tynan, also known on Instagram as The Medical Trauma Therapist. Emma has built a thriving niche private practice supporting clients living with medical trauma and chronic illness — and today, she’s here to share how that journey has unfolded.We cover a lot of ground in this conversation, including:How Emma transitioned from her background as an A&E nurse into private practice.What medical trauma really looks like — and why it’s about so much more than flashing lights and hospital dramas.Why Emma initially hesitated to niche — and what gave her the confidence to do it.How she grew her visibility on Instagram as a therapist (even though marketing terrified her at first!).Where most of her referrals come from now — and how that has shifted over time.The practical changes she made to her website to attract her ideal clients.How she created and marketed her first full-day CPD workshop for therapists — and why she’s now adding free masterclasses to her marketing mix.Emma speaks with real honesty about the ups and downs of marketing a niche practice, building referral relationships, and experimenting with income streams beyond 1:1 therapy. This is an inspiring listen if you’re wondering how to own your niche and market your practice in a way that feels true to you.Whether you’re a therapist new to private practice or thinking about specialising in a niche — or simply want to hear how another therapist has done it — you’ll find lots to take away from this one.👉 You can find Emma on Instagram: @themedicaltraumatherapist 👉 Emma’s website: emmacounselling.ie 👉 Sign up for Emma’s free masterclass on supporting clients with chronic illness: Free Masterclass

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