"What They Don’t Tell You About Private Practice: Real Talk on Fees, Mindset, Marketing & Growth

21/05/2025 1h 18min
"What They Don’t Tell You About Private Practice: Real Talk on Fees, Mindset, Marketing & Growth

Listen ""What They Don’t Tell You About Private Practice: Real Talk on Fees, Mindset, Marketing & Growth"

Episode Synopsis

Stepping into private practice isn’t all cozy therapy rooms and full diaries—there’s a lot that doesn’t get talked about. In this candid roundtable discussion, I’m joined by three incredible therapists at different stages of their private practice journey: Charlotte Bailley, Nicola Kemp, and Sian McKenzie.Together, we’re lifting the lid on what really happens behind the scenes as you grow a sustainable, ethical, and authentic private practice. From the emotional rollercoaster of getting referrals to setting your fees, finding your niche, and navigating marketing without losing your mind—we go there.Whether you’re just starting out or in the messy middle, this episode will leave you feeling less alone, more empowered, and ready to step into your CEO therapist mindset.💬 In this episode, we talk about:The messy realities of building a private practice (and how long it really takes to feel stable)Why imposter syndrome shows up hard when you start charging real moneyThe pressure to do all the CPD before you feel “ready”Mindset shifts that helped us stop people-pleasing and start owning our valueHow each therapist markets themselves differently—and why that’s totally okayThe truth about niching and why it's a game-changer for referralsGetting off the marketing hamster wheel and finding a rhythm that works for youExploring additional income streams beyond one-to-one workHow to show up on social media without compromising your boundariesAnd yes...we talk about therapy fees, coaching fees, and why it’s okay to earn good money as a therapist🎧 Whether you're:A newly qualified therapist wondering where your first client is coming fromA mid-career counsellor secretly googling “how to get more therapy clients”Or a seasoned pro thinking of branching into CPD, speaking, or mentoring...this episode is the honest, heartening chat you didn’t know you needed.🌟 Meet the Panel:Charlotte Bailley – Accredited psychotherapist, podcast host of Let’s Talk People Pleasing, and visibility mentor for women in businessNicola Kemp – The Self-Worth Therapist working with confidence, trauma, and childhood wounds (and Instagram magic-maker)Sian McKenzie – The Soul Shine Therapist, blending spirituality with therapy in a grounded, inclusive way🔗 Links:Join the Private Practice CommunityFind Claire on Instagram hereExplore CPD training with Sian: @soulshinetherapistCheck out Charlotte’s instagram hereConnect with Nicola: @theselfworththerapist

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