Nick Musica is the founder of Optics In, an SEO and content creation consultancy that supports small—and medium-sized businesses and startups with their SEO needs. Here, he discusses how Google’s embrace of AI has changed its search function and how organizations can improve their SEO. Key Takeaways:- How Google's pivot AI affects SEO- Diversifying your traffic source- The importance of social searchEpisode Timeline:1:30 How Nick got into SEO4:30 How has Google's pivot to AI affected SEO?8:00 Does Google know if content is AI-generated?10:15 Is AI metadata punished by Google?12:30 What's an old assumption about SEO that people still think is true?14:20 What makes a website credible?16:00 The importance of pictures17:10 What are some easy fixes that organizations do to improve their SEO?21:30 How important is social search in 2024?26:00 The importance of diversifying traffic sourceThis episode’s guest:• Nick Musica on LinkedIn • Optics In’s website Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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