Lilly Cortes Wyatt is the visionary founder of SociosPR, an innovative integrated communications firm renowned for its cultural competence expertise. With a diverse team, SociosPR collaborates with private enterprises and public agencies, forging meaningful connections with varied communities. On this episode, Lilly shares why cultural competence is so important in 2025 and the dead giveaways that PR agencies are missing the mark. Also, a look at the competitive world of voice-over acting and Lilly's thought-leadership philosophy. Key Takeaways:- Keys to cultural competence- A look inside the world of voice-over acting- The inspiration for SociosPREpisode Timeline:1:45 Why voice acting is harder than most people think4:20 AI is taking voice acting jobs7:00 What's happening at SociosPR these days8:20 The inspiration for SociosPR10:50 The importance of cultural competence in 202513:10 What is cultural competence?14:20 Should PR people use the term Latinx?17:05 Dead giveaways that some PR isn't culturally competent19:45 Is ChatGPT good at translations?22:50 Understanding the diversity within the Hispanic community24:20 Lilly's thought leadership philosophyThis episode’s guest:• Lilly Cortes Wyatt on LinkedIn• SociosPRAgency.Com• SociosPR on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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