In this first of a two-part series, Larry Reid, a pivotal figure in the Pacific Northwest’s cultural renaissance, takes us back to the transformative 1970s and ’80s to explore the roots of the region’s rise to prominence. Larry’s stories reveal how the Pacific Northwest's creative explosion in the 1990s—through movements like grunge and Riot Grrrl—was deeply rooted in earlier artistic and social currents that fused homegrown creativity with global influences, setting the stage for its cultural impact.

In this episode, Larry Reid uncovers how graphic and comic art, LGBTQ+ expression, punk rock, and feminist voices converged with post-war fine art movements like pop art and post-modernism, creating fertile ground for innovation. This interplay of “high” and “low” art gave the Pacific Northwest its distinct cultural edge, imbuing it with a more conceptual framework that set it apart from other underground scenes across the country and laid the groundwork for the explosive creativity of the 1990s.

From founding Rosco Louie, a groundbreaking art space in Seattle’s Pioneer Square, to leading the Center on Contemporary Art (CoCA), Larry’s visionary leadership united artists, writers, and performers who redefined the region’s identity. His vivid reflections in this episode bring the era to life, uncovering how the Pacific Northwest's underground culture became the foundation of a global artistic movement.

“Back then, Seattle was still relatively small and isolated. Our counterculture scene probably consisted of 200-300 people. There were very few spectators. Almost everyone involved was a participant. It was an exciting time to be in Seattle for that formative period of what later had a huge influence globally on pop culture.” ~Larry Reid


𝘛𝘩𝘦 𝘷𝘪𝘦𝘸𝘴 𝘦𝘹𝘱𝘳𝘦𝘴𝘴𝘦𝘥 𝘪𝘯 𝘵𝘩𝘪𝘴 𝘱𝘰𝘥𝘤𝘢𝘴𝘵 𝘴𝘦𝘳𝘪𝘦𝘴 𝘢𝘳𝘦 𝘵𝘩𝘰𝘴𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘨𝘶𝘦𝘴𝘵𝘴 𝘢𝘯𝘥 𝘳𝘦𝘧𝘭𝘦𝘤𝘵 𝘵𝘩𝘦𝘪𝘳 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘭𝘪𝘷𝘦𝘥 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴. 𝘗𝘰𝘸𝘦𝘳 𝘰𝘧 𝘗𝘭𝘢𝘤𝘦 𝘱𝘳𝘦𝘴𝘦𝘯𝘵𝘴 𝘰𝘳𝘢𝘭 𝘩𝘪𝘴𝘵𝘰𝘳𝘪𝘦𝘴 𝘸𝘪𝘵𝘩 𝘳𝘦𝘢𝘭 𝘱𝘦𝘰𝘱𝘭𝘦, 𝘢𝘯𝘥 𝘸𝘩𝘪𝘭𝘦 𝘴𝘰𝘮𝘦 𝘰𝘱𝘪𝘯𝘪𝘰𝘯𝘴 𝘮𝘢𝘺 𝘣𝘦 𝘤𝘰𝘯𝘵𝘳𝘰𝘷𝘦𝘳𝘴𝘪𝘢𝘭, 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦 𝘴𝘩𝘢𝘳𝘦𝘥 𝘢𝘴 𝘢𝘶𝘵𝘩𝘦𝘯𝘵𝘪𝘤 𝘦𝘹𝘱𝘳𝘦𝘴𝘴𝘪𝘰𝘯𝘴 𝘵𝘩𝘢𝘵 𝘩𝘰𝘯𝘰𝘳 𝘵𝘩𝘦 𝘤𝘰𝘮𝘱𝘭𝘦𝘹𝘪𝘵𝘺 𝘰𝘧 𝘱𝘭𝘢𝘤𝘦. 𝘊𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘴 𝘢𝘳𝘦 𝘦𝘥𝘪𝘵𝘦𝘥 𝘧𝘰𝘳 𝘭𝘦𝘯𝘨𝘵𝘩 𝘢𝘯𝘥 𝘤𝘭𝘢𝘳𝘪𝘵𝘺, 𝘣𝘶𝘵 𝘰𝘵𝘩𝘦𝘳𝘸𝘪𝘴𝘦 𝘳𝘦𝘮𝘢𝘪𝘯 𝘶𝘯𝘦𝘥𝘪𝘵𝘦𝘥 𝘵𝘰 𝘱𝘳𝘦𝘴𝘦𝘳𝘷𝘦 𝘤𝘰𝘯𝘵𝘦𝘹𝘵 𝘢𝘯𝘥 𝘴𝘶𝘣𝘴𝘵𝘢𝘯𝘤𝘦. 𝘓𝘪𝘴𝘵𝘦𝘯𝘦𝘳 𝘥𝘪𝘴𝘤𝘳𝘦𝘵𝘪𝘰𝘯 𝘪𝘴 𝘢𝘥𝘷𝘪𝘴𝘦𝘥.

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