Podcasting has never been a simple “hit record” and you’re done kind of game but the introduction of video has definitely added a new layer of complexity. The trick is remembering why you’re doing it and who you’re creating for, even when the industry is noisy with trends, hype, and “must‑do” advice.I recently sat down with Matthew McLean, co‑host of Podcraft, to unpack the state of podcasting right now. From the ongoing debate about whether we should even be calling it “podcasting” anymore, to how video, monetisation and platform politics are reshaping the space.We also dive into practical tools and tactics that are helping creators right now, and share why we both think podcasting still has a powerful future if you focus on the fundamentals.What we cover in this conversation:Is the term 'podcast' dead?Why some industry voices are pushing for a rebrand and why many creators (us included) aren’t convincedWhy changing the name ignores the strength of the term 'podcast' and its long and impressive history Video vs. Audio‑Only ContentWhy video is valuable but not a dealbreaker for growthThe hidden complexity of adding full‑length video to your workflow (and why it’s okay to start audio‑only)Why consistency trumps video for long‑term audience buildingMonetisation Challenges with VideoWhy dynamic ad serving doesn’t work on major video platformsHow video‑first strategies can unintentionally block traditional podcast ad revenue streamsWhen baked‑in ads make sense and when they don’tPlatform Control & Algorithm ShiftsHow YouTube and Spotify are shaping video podcasting for their own monetisation goalsWhy relying on a single platform’s algorithm is risky for podcastersChampioning Audio‑FirstAudio as an escape from screens and the pace of short‑form, addictive contentWhy long‑form, relationship‑driven podcasting is still a competitive advantageTools & Workflow EssentialsChatGPT for content ideas (without losing your own voice)Adobe Enhance for audio cleanupCanva for quick visual creationWhy reliable gear you know well often beats the latest shiny techThe Growing Complexity of PodcastingHow the industry has changed from the “simpler days”Balancing innovation with making podcasting accessible for new creatorsHope you enjoy the conversion and make sure you...Check out: PodCraft & The Podcast HostCheck out: The Indie Podcasters SurveyEPISODE CREDITS:Hosts: Rachel Corbett & Matthew McLeanLINKS & OTHER...

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