In this Pocket Sized Pep Talk, you'll learn:One of the magic words in publishing for editors: “Platform,” and why that's so important. What editors consider a “platform”What's more important; a great idea along with great writing, or a strong platform?  Other techniques and offerings that attract publishers.The real story behind advances.The real story behind royalties.How marketing has changed over the years.Basic change in the math for books as a whole and books individually.How Neal goes about selling an author.  If you would like to submit a proposal to Berrett/Koehler send your information to: [email protected] 

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