In this episode of 'Persuading for Profits', host Brent Hoodenpyle interviews Charlie Moger, a partner with the Wizard of Ads group. They discuss Charlie's extensive background in radio, his transition to independent consulting, and the evolution of radio advertising in the digital age. Charlie emphasizes the importance of branding versus sales activation in advertising strategies and shares insights on how to effectively pitch long-term advertising commitments to clients. In this conversation, Charlie Moger shares insights on building strong client relationships, the importance of understanding client needs, and the role of storytelling in sales. He emphasizes the need for empathy, knowledge of the product and market, and the significance of truth in advertising. Moger also discusses the challenges of celebrity endorsements and the evolving landscape of the radio industry. You can also watch the full episode here.

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