In this episode of Persuading for Profits, host Brent Hoodenpyle interviews Barry LaBov, a marketing expert and author of 'The Power of Differentiation.' They discuss the importance of differentiation in sales and marketing, how to avoid becoming a commodity, and the significance of networking and continuous learning. Barry shares insights from his journey in sales, the challenges of finding one's unique selling proposition, and the structured approach his company takes in brand re-engineering. The conversation emphasizes the need for businesses to recognize and celebrate their unique qualities to thrive in a competitive market. You can also watch the full episode here.

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