As the Executive Director of the British Equestrian Trade Association (BETA), Claire Williams works with global tack providers and sellers to help them go to market and serve all of us riders.BETA is literally the largest trade organization of its kind in the world. Claire has a bird’s-eye view on manufacturing and retailing the tack that you’re currently using.In this episode, we discuss:Why British companies should consider entering European markets before the American one.What your mainstream grocer did to sell tack (and whether or not they were successful).Where the money is going in Britain’s £8 billion equestrian economy.And more.🐴 This episode is brought to you by Pegasus. Pegasus is the game-changer horse shows have been waiting for. It’s the first modern, cloud-based platform built just for equestrian events—free to use, no contracts, and ready for any discipline, anywhere. From fast entries to real-time results, Pegasus makes shows run smoother for organizers and easier for riders to stay informed and on schedule. Check it out at www.thepegasus.app To stay up to date with the latest from Pegasus, head to LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

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