Ted Stovin, the founder of EverythingCowboy.com, pulls back the curtain on the bull riding and rodeo worlds. Venture with us as we navigate the rich tapestry of cowboy culture and learn how individuals from farriers to former hockey players have carved out a niche in the modern rodeo scene, embracing an athleticism that's reshaping the identity of the Western world.Strap in as we unravel the shifting economics of bull riding, where the infusion of media attention and savvy investments have catapulted the sport into the limelight. Delve into the growing phenomenon of bull ownership, and discover how celebrities like Larry the Cable Guy are getting in on the action. We also break down how the professional realm of this rugged sport balances the allure of prize money against the lucrative potential of sponsorships and merchandise, revealing the intricate financial ecosystem that fuels local rodeos and global spectacles alike.In this episode, we discuss:Why there's so much prize money in the bull riding and rodeo worldsCelebrity involvement in the bull riding sceneWhat the English world can learn from bull ridingAnd more.🐴 This episode is brought to you by Pegasus. Pegasus is the game-changer horse shows have been waiting for. It’s the first modern, cloud-based platform built just for equestrian events—free to use, no contracts, and ready for any discipline, anywhere. From fast entries to real-time results, Pegasus makes shows run smoother for organizers and easier for riders to stay informed and on schedule. Check it out at www.thepegasus.app To stay up to date with the latest from Pegasus, head to LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

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