How do you build and launch an embedded payments product that delights your customers, boosts retention, and grows your core business? The answer might surprise you.Product and strategy consultant Matthew Goldman of Totavi joins host Becky Kopplin to share product strategy for software companies adding or optimizing embedded fintech.They explore:3 essential questions SaaS leaders need to ask before getting started with paymentsWhy department stores have store-brand credit cards – and how software companies should think beyond revenue to build winning productsHow to sell embedded payments to small and large businesses, without competing on priceThe biggest risk in embedded payments implementation (hint: it’s not technical)Specific product details that delight your customers and create more value with embedded payments The Payments Strategy Show is brought to you by Vertex and Rainforest. Vertex: The Vertical Software Conference This invite-only event and community offers networking, learning, and unique insights on go-to-market, monetization, product expansion, fundraising, and M&A. Learn more: https://www.vertexconference.com/ Get updates on LinkedIn: https://www.linkedin.com/company/vertex-vertical-software-conference Rainforest is the embedded payments purpose-built for vertical SaaS. Grow revenue with the only payfac-as-a-service provider optimized to help you drive more payments volume at higher margins, without risk or compliance headaches. Learn more: https://rainforestpay.com Connect with us on LinkedIn: https://linkedin.com/company/rainforestpay

Ver todos los episodios