In this episode of the Own Your Genius podcast, Attorney LaConya Murray dives into the importance of having multiple trademark registrations for your business. Attorney Murray draws inspiration from Sweet Chaos popcorn’s packaging to explain why one registered trademark might not be enough to fully safeguard your brand. She discusses how trademarks like taglines and logos can strengthen brand recognition and why registering each element separately is often a smart strategy.
 
Here are three important takeaways:
1. Multiple trademarks create a stronger brand fortress, protecting each unique identifier.
2. Registering combined brand elements limits flexibility and protection.
3. You don’t need to be a large company to protect more than one brand identifier.
 
Tune in to Own Your Genius Podcast Episode 91: Your One Registered Trademark Isn’t Enough. Want to join the conversation? Head over to the MARKEDlegal community to chime in!

Ver todos los episodios