You’ve got the expertise. You’ve built the brand. But if your intellectual property isn’t positioned correctly, you’re leaving visibility, credibility, and revenue on the table. In this episode, Brand Attorney LaConya Murray breaks down the concept of IP positioning—what it is, why it matters, and how it transforms your business from overlooked to overbooked. Whether you're a coach, consultant, or creative, this episode will help you protect your brilliance and profit from it. Tune in to learn: The difference between branding and IP positioning How IP positioning increases visibility, credibility, and income The biggest mistakes experts make with their IP How to start positioning your IP for profit—today Listen, subscribe, and share this episode with a fellow expert who’s ready to turn their brilliance into bank. 

Ver todos los episodios