Listen "174. Could Your Testimonials Get You Fined? "
Episode Synopsis
You’ve worked hard to create results for your clients—and you want to share those wins! But here’s the truth: the way you use testimonials could make or break your business. In this episode, Brand Attorney LaConya Murray pulls back the curtain on the legal side of marketing and shows you how to protect your genius while building trust with your audience. We’re diving into: Why the FTC cares about your testimonials (and what happens if you ignore the rules) How to share client success stories without misleading your audience The simple disclosures that keep you compliant and confident This isn’t just about avoiding fines—it’s about creating marketing that feels good, builds credibility, and positions your brand for long-term success. If you’ve ever wondered, “Am I doing this right?”—this episode is your answer. Tune in and transform the way you market your business. Because when you own your genius the smart way, you don’t just grow—you thrive.
More episodes of the podcast Own Your Genius with LaConya Murray
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166. The Cost of Brand Confusion
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.