Listen "169. You Don't Have To Register Your Trademark"
Episode Synopsis
Wait—You Thought Your LLC Protected Your Brand? Think Again. Most entrepreneurs think forming an LLC is enough to protect their brand. It’s not. And by the time they find out, it’s often too late. In this episode of the Own Your Genius podcast, brand attorney LaConya Murray shares a real-life story of a business owner who did everything “right”—formed the LLC, invested in branding, launched their business—only to discover they were infringing on someone else’s trademark. This episode is your wake-up call. You’ll learn why skipping a trademark clearance search can cost you thousands, how to avoid cease and desist letters, and what steps you can take today to protect your brand and your peace of mind. Have you ever assumed your business name was safe because it was approved by the state? Drop your story or question in the comments. Let’s start the conversation. Hosted by LaConya Murray, Brand Attorney | Off the Mark IP Solutions | Founder of MARKEDlegal
More episodes of the podcast Own Your Genius with LaConya Murray
174. Could Your Testimonials Get You Fined?
19/11/2025
167. AI Fair Use and Copyrights
13/08/2025
166. The Cost of Brand Confusion
06/08/2025
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