Last week I was tagged on a Facebook post where a Crayon Case fan posted pictures of school supply themed make up that was for sale in Sephora. That’s right big brands Moschino and Sephora teamed up to rip off the black owned cosmetic brand. I was heartbroken when I saw the pictures. Now what I do know is that Supa’s customers are super loyal to her, so they won’t be jumping ship to purchase these knock off product but it’s bigger than that. 
  
Here are the three points I want you to take away from today’s episode:
1. Protecting your intellectual property puts you in position to earn more money by leveraging your assets. Look how Beyoncè flipped a 5-million-dollar performance into over $20 million
2. Trademarks protect more than just words and logos. Trademarks also protect sound, smell, color, and shapes
3. While common law trademarks offer some protection you need a federal trademark to exercise your authority to exclude throughout the United States
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Listen to episode 13 here
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