Listen "166. The Cost of Brand Confusion"
Episode Synopsis
You say you’re building a million-dollar brand—but your logo came from a generator, your colors aren’t consistent, and your elevator pitch changes every time someone asks. Sound familiar? In this episode of Own Your Genius, Brand Attorney LaConya Murray breaks down the hidden cost of brand confusion—and how clarity can become your most powerful legal and strategic asset. If your audience can’t tell who you are, neither can the copycats. And that confusion? It’s costing you trust, revenue, and legal protection. What you’ll learn: What brand clarity really means—and why it matters How confusion weakens your legal rights and business reputation The 3 steps to building a brand that’s unmistakable and unforgettable Whether you’re just starting out or scaling up, this episode will help you stop blending in and start standing out—with confidence, clarity, and legal protection. 🔗 Register for the August workshop: Brandjacked: How to Legally Protect Your Brand Identity from Copycats 🗓️ August 20 | ⏰ 11 AM CT
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.