#169 Joining Pat are Shante Micah and Josh Moody, the founders of Hi Good News. A PR agency that is NOT like any other PR agency.    The discussion centers on the evolution of PR, highlighting how traditional methods are becoming obsolete and trust and human connection are paramount.    Micah and Moody are empowering clients with an AI-powered "blueprint" that provides transparent access to contacts, story angles, and pitches, fostering long-term relationships directly for the brand rather than gatekeeping them.    Here’s the breakdown of the show:  00:00 – 02:00 Intro & Background  02:00 – 06:00 State of Modern PR  06:00 – 09:00 Trust as the New Currency  09:00 – 13:00 Origin Story of Good News  13:00 – 18:00 What Makes Good News Different  18:00 – 23:00 The Good News Blueprint  29:00 – 36:00 The Three Core Indices 36:00 – 41:00 AI Behind the Curtain  41:00 – 46:00 Misunderstandings About PR 1:05:00 – 1:08:00 Channel Trends  1:08:00 – 1:10:00 Future Vision  1:13:00 – 1:16:00 Finding Right Fit Clients  1:19:00 – End Closing  Get in touch with Shante here: https://www.linkedin.com/in/shantemicah/ Get in touch with Josh here: https://www.linkedin.com/in/joshuadmoody/ Check out their site: https://www.higoodnews.com/ Connect with Pat here: [email protected]   Oh before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

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