#173 John Hayden is the Director at Air Logic a company that makes air and liquid controls. Think valves for all kinds of industries. It’s not the sexiest game in town but it’s damn important. And the story Hayden shares of what his team at Air Logic faced is BANANAS! Let’s hit the rewind button and go back to the pandemic. Suddenly, the nation needs ventilators – remember that time? Ford decided to build ventilators, and they turned to Air Logic for help.  But here’s the kicker. Air Logic was only producing 50 parts that could be used in ventilators a year. Now they were being asked to produce 100,000! What’s more, Air Logic found itself on a list of companies not delivering. Talk about intense pressure.  Hayden shares how helicopters were flying parts out of Wisconsin. Welders were being delivered in days instead of months. He turned the company lunchroom into an assembly line. It was a crash course in leadership, marketing, and adaptability. John didn’t start as a director. He was an engineer who hated his own company’s website. He fixed it, and suddenly he was running marketing, production, distributor relationships — the whole thing.  Y’all are going to love this one.  Get in touch with John here: https://www.linkedin.com/in/john-t-hayden/ Connect with Pat here: [email protected]   Oh before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

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