Cory Ampe – The Swiss Army Knife of Marketing

19/06/2025 1h 2min
Cory Ampe – The Swiss Army Knife of Marketing

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Episode Synopsis

#166 Hey there you amazing listeners. Thanks for checking out the show. We have a great one for y’all today. It’s a sit-down with the super-talented and bourbon-curious Cory Ampe.    Ampe is the founder and CEO of Campe + Co. She’s also a BizTimes 2024 Notable Marketing Executive.    In this episode, she shares how her zigzag journey through PR, publishing, and agency life led her to build a fractional CMO practice that’s equal parts strategy and scrappy brilliance.    Here's what you're going to get:   01:00 – Intro, Bourbon, Beer, and Early Career 11:00 – Launching Campe & Co 13:00 – Services, Flexibility & Team Model 18:00 – Discovery Process & Client Assessment 23:00 – Strategic Roadmaps & Brand Alignment 25:00 – Creative Differentiation & Standing Out 33:00 – AI + Creativity = The New Handshake 35:00 – Competitive Audits & Spreadsheet Magic 42:00 – Internal Comms, HR & Culture Alignment 45:00 – Content Strategy & Storytelling Mindset 52:00 – How Cory Uses AI Today 54:00 – Networking Advice for All Career Stages 57:00 – Wrap-Up   Connect with Cory on LinkedIn: https://www.linkedin.com/in/coryampe/   Connect with Pat at: [email protected]   Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.