In this episode of Outbound, Joseph Lewin talks to Dee Acosta, Director of Sales and Strategic Growth at Modigi, about the best strategies and tactics for building deep relationships with customers. They discuss taking an all-bound approach, getting into the mindset of buyers, leveraging relationships through networking and referrals, and being authentically yourself in sales. Listeners will learn tips for developing trust and rapport with prospects to drive successful sales.- Dee Acosta is the Director of Sales and Strategic Growth at Modigi. He previously held sales leadership roles at Hockeystack, Metadata, and Aberdeen. Dee brings a wealth of experience in sales strategy, relationship building, and revenue growth.- Joseph Lewin is the Director of Growth at Proofpoint marketing and is the host of the Outbound podcast focused on sales strategies and tactics. He is passionate about helping companies build meaningful relationships with their ideal customers. [00:00:00] Introduction[00:01:08] Being Authentic and Taking an Allbound Approach  [00:02:06] Understanding the Mindset of Each Buyer[00:03:40] Leveraging Relationships and Networking[00:05:09] Becoming a Domain Expert [00:06:27] Telling a Story About Leveraging Relationships  [00:07:19] Taking a Well-Rounded Approach[00:09:07] Building Trust Through Multiple Touchpoints[00:12:03] Relying on Sales Fundamentals in Challenging Times[00:13:34] Building Relationships Beyond Transactions [00:14:10] Taking an Allbound Approach - Key Takeaways[00:16:56] Being in the Right Headspace for Sales Calls[00:17:04] A Story About an Uncomfortable Sales Call[00:18:53] ConclusionKey Quotes:"In short, it's authenticity. You have to be yourself with your clients and confident with yourself." (Dee Acosta, [00:00:47])"It's really taking an all-bound mentality is understanding what you need to do to create pipeline, to create meaningful conversations and then almost obsessing over that." (Dee Acosta, [00:01:08]) "If you're uncomfortable with a channel, try it, just do it. Because your competition is using that channel." (Dee Acosta, [00:15:06])"You have to be neurotic. (Dee Acosta, [00:15:42])

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