In this sixth episode of The SportsBiz Unwrapped Podcast, Javan returns with esteemed guest Mr. Richard Ekhalie for an in-depth exploration of partnership participation in sports marketing and sports management. This episode breaks down how strategic collaborations shape the modern sports ecosystem across Kenya, Africa, and the global sports industry.From sponsorships and media collaborations to strategic management alliances and grassroots development, this discussion unpacks the critical role that partners play in funding, branding, governance, talent development, and long-term sustainability of sports initiatives.Whether you are a sports professional, brand manager, athlete, student, journalist, or industry enthusiast, this episode provides actionable insights into how partnerships fuel growth in the sports business landscape.Thank you for tuning in. Stay locked in for more insightful episodes on the business behind sports in Kenya and Africa.Chapters00:00 Introduction and Welcome00:38 Introducing the Guest and Topic01:15 Understanding Partnership Participation02:11 Key Forms of Partnerships05:52 Benefits of Partnership Participation07:36 Building Effective Partnerships09:48 Conclusion and Farewell🎧 Don’t forget to subscribe to our YouTube channel and follow SportsBiz Unwrapped on Spotify and Apple Podcasts and leave us a 5-star rating for more insightful discussions on the business of sports and to help us rise further on the charts as Kenya’s leading sports business podcast.Shot by: Tim Munyao (https://www.instagram.com/timmuange/)Produced and edited by: Javan O. Ekhalie   @Javan.360 (https://www.instagram.com/javan_o_ekhalie/)PlatformsYouTube: https://youtu.be/payFV2iL6j8?si=l9OjxCwTVwAhGdHRSpotify: https://open.spotify.com/episode/0lWHMZ3uYGFX7CQGMX7I6X?si=fba33826d5f84238Apple Podcasts: https://podcasts.apple.com/ke/podcast/partnership-participation-in-sports-marketing-and/id1828916550?i=1000737058887All other Podcast Platforms:https://linktr.ee/sportsbizunwrappedpodcastVisit our website to read sports business and sports news stories at https://www.sportsbiz.co.ke/Our Social Media and platforms:LinkTree (All links): https://linktr.ee/sportsbizunwrappedpodcastInstagram:https://www.instagram.com/sportsbizunwrappedpodcastX/Twitter: https://x.com/PodSportsBizFacebook:https://www.facebook.com/sportsbizunwrappedpodcastTikTok: https://www.tiktok.com/@sportsbizunwrappedpodSubscribe to us on YouTube, Spotify, Apple Podcasts, SoundCloud and all other podcast platforms.YouTube: https://www.youtube.com/@SportsBizUnwrappedPodcastSpotify: https://open.spotify.com/show/5V7yFm6Hl4nOqnsCM2WBziApple Podcasts: https://podcasts.apple.com/ke/podcast/sportsbiz-unwrapped-podcast/id1828916550SoundCloud: https://soundcloud.com/sportsbiz-unwrapped-podcastAll other Podcast Platforms:https://linktr.ee/sportsbizunwrappedpodcastVisit our website to read sports business and sports news stories at https://www.sportsbiz.co.ke/Our Social Media and platforms:LinkTree (All links): https://linktr.ee/sportsbizunwrappedpodcasthttps://linktr.ee/SportsBizKenyaInstagram:https://www.instagram.com/sportsbizunwrappedpodcasthttps://www.instagram.com/sportsbizkenyaX/Twitter: https://x.com/PodSportsBizhttps://x.com/sportsbizkenya_Facebook:https://www.facebook.com/sportsbizkenya/https://www.facebook.com/sportsbizunwrappedpodcastTikTok: https://www.tiktok.com/@sportsbizkenyahttps://www.tiktok.com/@sportsbizunwrappedpod

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