In this episode of Outbound, Joseph Lewin interviews Max Traylor, a consultant and creator of the "Beers with Max" podcast. They discuss strategies and tactics for building deeper relationships with ideal customers through content creation, collaboration, and providing value.Main discussion points:- Why providing value through a "noble contribution" is key for business development- How to leverage content creation like a podcast or book to have valuable conversations and build relationships- Practical steps anyone can take to start making a noble contribution, even without an audienceGuest bio:Max Traylor is known as the "consultant's consultant." He helps consultants productize their services through his podcast "Beers with Max," books, workshops, and more.Key quotes:"My noble contribution to the marketplace is my podcast, my books. I did a psychology study. I host free workshops. I do group networking calls. And this free value is something that I can invite my ideal clients to participate in." [00:03:06]"I think business development is a lot more of people's lives than they are willing to admit. But certainly for someone like me who is an independent consultant who feeds their kids because I find people that are willing to pay me, business development is life, even though I consider myself a consultant, and I love helping people that do pay me. Business development is a life or death situation for many of us even if we don't recognize it." [00:01:56]"All you need is an idea. And go start interviewing people to gather opinions and insights for your book. That's the way I started. I wanted to write a book." [00:17:59]

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