Optimal Aging

Optimal Aging

Por: Jay Croft
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:Stand out in a crowded fitness marketConnect with older clients who value qualityBuild trust through storytelling and clarityKeep members engaged and coming backWhether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.💡 Topics include:• Fitness marketing for adults 50+• Email, video, and blog content that actually works• Branding, storytelling, and building trust• Retention strategies for gyms and training studios• Trends in wellness, longevity, and brain healthSubscribe now and learn how to build a better fitness business — by helping people age well and live better.Visit: https://primefitcontent.com
185 episodios disponibles

Latest episodes of the podcast Optimal Aging

Mostrando página 5 de 10

We Need to Talk about Muscle after Age 50: Plus 3 More Topics You're Not Talking about Enough (Even If You Think You Are) 18/05/2023
Find Fitness Content Inspiration Everywhere -- Even at a Taylor Swift Concert. PLUS: 15 Tips to Always Have Ideas. 12/05/2023
How to Stand Out with a 'Fans First' Approach to Fitness over 50 04/05/2023
Unplug Your Content! 10 Tips for Promoting Over-50 Fitness in the Real World. 26/04/2023
Jacked at 60? One Man’s Amazing Transformation and What It Means for Marketing Fitness after 50. With Rami Odeh. 19/04/2023
Our 100th Episode! Celebrate with 10 Highlights from Leaders in Fitness over 50 13/04/2023
Help Fitness Clients over 50 Write Their Own Hero’s Journey: It’s Not About You 30/03/2023
Relentless Positivity: The Power of a Good Attitude in Growing Your Fitness Business and Helping Mature Clients 16/03/2023
Stop Making These 5 Website Mistakes That Cost Your Fitness Business Clients Over 50 -- And Money. 01/03/2023
Money, Marketing and Muscle: A Gym Owner Puts Me in the Hot Seat for a Talk on Fitness Over 50. 16/02/2023
7 Secrets to Understanding Fitness Motivation among People over 50 -- Plus, the No. 1 Tip to Keep Them at Your Gym or Studio. 03/02/2023
Training Older People Is Trendy -- Again. Here's Why You Should Care. 18/01/2023
Should You Carry Vitamins and Supplements for Your Over-50 Fitness Clients? 03/01/2023
How to Approach Your Desired Over-50 Fitness Segment: Part 2 with Alloy's Rick Mayo. 27/12/2022
A Fitness Friendship Helps 76-year-old Spartan Racer Reach His Goals. 20/12/2022
Here's the No. 1 Tip for Gyms and Studios to Help Older Clients Succeed in the New Year. 15/12/2022
Franchising Fitness over 50: How Rick Mayo and Alloy Are Bringing High-End Personal Training to Active Agers. 29/11/2022
How to Build Community and Culture for People over 50 in Your Fitness Studio or Gym, with an Owner Celebrating 15 Years in Business. 23/11/2022
Menopause and Fitness over 50: What Gym and Studio Owners Need to Know, with Selene Yeager 19/11/2022
Do You Need to be on Every Social Media Channel to Reach Fitness Clients over 50? 15/11/2022
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