I had so much great content from my interview with Rick Mayo -- founder and CEO of Alloy Personal Training Franchise System -- that I had to break it up into two parts.I published the first one in November, and I'm excited to share Part 2 now. We cover some interesting questions about how Rick approaches marketing fitness to the over-50 segment, the importance of knowing who you want as your customer, and why this is such a lucrative market to pursue.Different gym or studio owners will have different approaches to marketing fitness over 50, and that's great. Every community is different, every business. I know you'll be interested in what Rick has to say -- and in his thoughts about fitness trends in general that are coming for 2023.Alloy Personal Training Franchise SystemRick Mayo on LinkedInNaamly – Support our advertiser, who helps you keep in touch with your membersLife Priority Supplements -- Affiliate Discount code hereFunctional Aging Institute -- Use FAIMM50 discount codePrime Fit Content – Engage the over-50 market

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