How can gym and studio owners keep their members motivated to keep coming back after the initial excitement wears off? And what role does your communications system play in retaining these folks – especially those who are over 50?Gym and studio owners first need to understand why  people over 50 want to get in shape or stay in shape.  So I'll share my top 7 reasons why older people want your services, and then I’m going to share the No. 1 secret to keeping members – new and veterans alike – coming back even when they feel like they'd rather stay home on the couch.ResourcesLife Priority Supplements -- Affiliate Discount  hereNaamly – Support our advertiser, who helps you keep in touch with your membersFunctional Aging Institute -- Use FAIMM50 discount codePrime Fit Content – Engage the over-50 market

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