Episode Synopsis "How a robust trade function can help businesses leverage opportunities"

In this episode, BASF Group Corporate Affairs and Sustainability Director Geoff Mackey and EY UK Trade Strategy and Brexit Leader Sally Jones discuss international trade strategies. With the Brexit agreement delivered, attention has now turned to how businesses globally will respond to change. Though not every industry is affected by Brexit, industries that engage more in international trade are noticing remarkable changes. While it’s too soon to determine the full impact of Brexit on businesses, it is clear that challenges are exacerbating the trade environment disrupted by the COVID-19 pandemic. British businesses must prepare a resilient international trade strategy to help them survive and thrive in this unprecedented transition period. With appropriate trade functions and resilient trade strategies, businesses will emerge stronger and more profitable. 17 mins  

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