In this conversation, ITV's Rhys McLachlan shares his insights on Negotiation, drawing from his extensive experience in the industry. He discusses the evolution of Negotiation from aggressive tactics to a more data-driven approach, emphasising the importance of empathy and understanding in achieving mutually beneficial outcomes. He concludes by advocating for Negotiation as a dialogue rather than a mere transactional process.Sign up here⁠ to receive weekly Negotiation Top Tips.Visit here for information on how we can work together.

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