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Listen "Your Slogan is your Fountain of Youth"
Episode Synopsis
In this episode of Naming in an AI Age, Mike Carr highlights the growing importance of slogans and taglines. He calls a great tagline a brand’s “fountain of youth”—keeping it fresh, clear, and emotionally resonant. Taglines can energize dull names, clarify positioning, and act as a “verbal logo” when visuals aren’t available. When names fall short, a strong slogan adds context and impact. Mike wraps up by sharing Andy Crestodina’s framework for smarter AI prompting to craft better taglines.
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