ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Creative Briefs & Their Role in Name Development"
Episode Synopsis
In this episode of Naming in an AI Age, Mike Carr explores the role of the creative brief in naming. While briefs can seem unnecessary—especially for niche or local businesses—Mike emphasizes their value in clarifying a name’s purpose, audience, and competitive edge. A short, focused brief is often enough. He also highlights how AI can assist in generating name ideas, but human insight is still key to refining and selecting the best options.
More episodes of the podcast Naming in an AI Age
Understanding Trademark Classes
28/08/2025
Is a USPTO Search Good Enough?
21/08/2025
In God we trust