This week, Mike and Ashley discuss how naming is changing in the AI age. They highlight three key factors: video, digital clutter, and content. They explain that video engagement is becoming more important, as names associated with videos need to be memorable and easily spelled. They also discuss how the abundance of digital clutter requires names to be quick, engaging, and relevant to capture attention. Additionally, they emphasize the importance of content in attracting consumers, as names need to convey something important or compelling rather than being generic or descriptive. Overall, they suggest that naming in the future will need to work harder and be better than in the past to cut through the noise and resonate with consumers. 

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