Ready to unlock the power of Public Relations for your business? Our guest, Lilian Sue, is a PR coach and publicist who equips entrepreneurs to leverage PR effectively. Through personal guidance, she empowers entrepreneurs to learn how to gain the confidence to make public relations work for them.Public relations has its share of misconceptions. Lilian helps us focus on how to approach PR, the expectations you should have, the groundwork you should do before you even start reaching out to the media. Lilian shares her journey, insights, and experiences and focuses on how small business owners can get media coverage and where they should start. In this episode, she tells us:How to craft captivating stories and build beneficial media relationshipsWhat events warrant press releases and when to send them outWhat do to before you seek out PR coverageWhat expectations you should have about a media appearanceHow to prepare for the mediaWhere you should start with getting media exposureTips for doing your own PRPR is not an exclusive club for celebrities or big-budget businesses. You can make it  work for you by nurturing associations with credible platforms, no matter your business size. Tune in to listen as Lilian shares her wealth of PR knowledge to help you seize its power for your business.Send us a textJoin the FREE Marketing Reset Challenge on December 2-4. Click to learn more and sign up! Support the show Show Notes Apply to be featured on My Weekly Marketing! Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

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