How to Structure Your Website for AI with Kevin Vaughan

20/10/2025 45 min Temporada 1 Episodio 130
How to Structure Your Website for AI with Kevin Vaughan

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Episode Synopsis

Search engines aren’t what they used to be - and your customers are noticing. In this episode, I’m joined by Kevin Vaughan of KTV Digital to talk about how AI is reshaping how people search, find, and choose businesses online. We explore the shift from classic search results to AI-generated answers, and what that means for small businesses trying to stay visible.Kevin shares practical ways to adapt, from how to organize your content so it's easier to cite, to why lived experience and specificity matter more than ever. We also touch on YouTube, schema, and the new tools helping AI understand your business better. If you're unsure how AI search impacts your marketing, this conversation offers clarity—without the overwhelm.Free AI Search ScoreAI Tools for DIYSend us a textJoin the FREE Marketing Reset Challenge on December 2-4. Click to learn more and sign up! Support the show Show Notes Apply to be featured on My Weekly Marketing! Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.