Episode SummaryIn the first part of the conversation, Ivan and Michael talk about Michael's weekend in the mountains and how dedicating Sunday to relaxation has had a positive impact on his life. Michael introduces himself as a photographer and entrepreneur in the digital industry and talks about his career path, starting with working in his family's textile business. Afterward, Michael explains how he decided to leave salaried work and become an entrepreneur. He also talks about the importance of facing difficulties and overcoming obstacles. Finally, they discuss authenticity in photography and how to convey it. In the second episode of the conversation with Michael Bertolasi, they explore topics such as the importance of intimacy and listening to oneself, combining artistic passion with entrepreneurship, the danger of focusing solely on monetization, identifying the key steps to becoming a professional, measuring impact and goal setting, building an ethical personal brand and strategies to grow one's personal brand. Finally, future plans for Michael's personal brand are discussed.“Every day is day one, it truly is. I wake up each day thinking I have so much more to learn. I’m always just at the beginning.”TakeawaysTaking time to relax and completely disconnect can have a positive impact on life and well-being.Making the decision to leave a dependent job and embark on a different path can be frightening, but it can lead to greater personal fulfillment.Facing difficulties and overcoming obstacles is an integral part of the path to growth and success.Authenticity in photography is a key element in creating connections and conveying emotions. Listening to one's inner voice and caring for it is crucial for personal authenticity and integrity.Combining artistic passion with entrepreneurship can be complex, but it is possible to find a balance that allows you to express yourself and monetize.Focusing exclusively on monetization can lead to a feeling of imprisonment and dissatisfaction in the long run.Identifying the key steps to becoming a professional requires introspection and a change of mindset.Measuring impact and setting specific goals is essential to evaluate the success of a project.Building an ethical personal brand is crucial to maintaining the trust and loyalty of one's followers.Strategies such as offering free content, creating paid products and collaborating with companies can contribute to the growth of the personal brand.Planning and investing energy and focus in your personal brand can lead to significant results over time.Chapters00:00 Introduzione e weekend in montagna00:55 Presentazione di Michael e il suo percorso02:18 Lavoro precedente di Michael nell'azienda di famiglia04:44 Il momento in cui Michael ha deciso di lasciare il lavoro dipendente06:51 La transizione da dipendente a imprenditore09:15 Il video di Michael che annuncia la decisione di lasciare Zara10:16 Affrontare le difficoltà e superare gli ostacoli16:08 Consigli per chi sta iniziando un percorso diverso19:05 L'impatto della tecnologia nel settore della fotografia24:12 L'autenticità nella fotografia e come trasmetterla27:46 La ricerca dell'autenticità e l'unicità di Michael31:46 L'importanza dell'intimità e dell'ascolto di sé33:21 Combining artistic passion with entrepreneurship37:33 The danger of focusing solely on monetization38:12 Identifying key steps for transitioning to a professional41:16 Measuring impact and setting goals43:23 Building an ethical personal brand46:45 Strategies for growing a personal brand50:32 Future plans for the personal brandSay “Hi” to Michael:LinkedIn: https://www.linkedin.com/in/michaelbertolasi/YouTube: https://www.youtube.com/c/michaelbertolasiInstagram: https://www.instagram.com/michaelbertolasi/Useful links:Michael’s “first” official Video: https://www.facebook.com/michaelbertolasiprivate/videos/10210210411363902Thank you for listening, subscribe to my newsletter and get notified about new episodes and other valuable news: https://myway.beehiiv.com/subscribe

Ver todos los episodios