What happens when you get laid off for the fifth time? If you’re Hattie, you get hired again in 2 weeks—thanks to the brand you built when things were going well.In this episode, I talk with Hattie, a seasoned product marketer, about why building a personal brand isn’t optional anymore, especially in tech.We dive into:How to stay visible and valuable inside and outside your companyWhat Hattie learned from being laid off 5 timesHow LinkedIn content helped her get interviews (and offers) fastThe mindset shift PMMs need to make to grow their careers todayWhether you're a PMM, marketer, or just someone thinking, “I should probably post more on LinkedIn” — this episode is for you.🔑 Key Takeaways:✅ Visibility is currency — inside your company and on LinkedIn.✅ Don’t wait for a layoff to show what you know — build your voice early.✅ You don’t need to go viral — you just need to be consistent and helpful.✅ Storytelling and clarity are the most underrated skills in product marketing. ✅ Personal brand ≠ ego. It’s a safety net, and a growth engine.💬 Quote from Hattie“People think if they do good work, it’ll speak for itself. But if you don’t learn to speak for it — especially online — no one will know.”⏱️ Chapters 03:10 – Hattie’s background: from startup founder to PMM 06:45 – The reality of being laid off (multiple times) 12:20 – Why visibility matters more than ever 16:05 – LinkedIn strategy for PMMs (without being cringe) 22:50 – Internal influence vs. external brand 27:40 – How to advocate for yourself without overselling 33:10 – Advice for PMMs early in their career 36:45 – What Hattie would do differently 39:30 – Wrap-up + where to follow Hattie🔗 ResourcesConnect with Hattie on LinkedIn: https://www.linkedin.com/in/hattiethepmm/Join productmarketers.com https://www.productmarketers.com

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