This week we welcome Greg Itahara, an artist and runner who’s redefining race day style. Greg shares his journey through running and how he began customizing singlets to bring art onto the course. What started as a personal project of self-expression has grown into a creative practice that celebrates individuality and community. In this conversation, Greg reflects on the intersection of art and sport, the joy of collaborations, and how design can transform the way we experience running. His story is about blending passion, creativity, and connection into every stride reminding us that running is not only about miles, but also about meaning.

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